About Us
Our story is about tackling the challenges of everyday routines in an easier, smarter way, whether it’s caring for a baby, maintaining a litter tray or picking up after your dog.. What unites the Genie Family is a shared commitment to freshness, simplicity, and innovation. Our products turn these unavoidable tasks into daily actions that are cleaner and more convenient. Across every category, our promise is the same: to give families practical solutions that fit seamlessly into their lives, so they can spend less time worrying about waste and more time enjoying what matters most.
European Debut
Pioneering Fresh Solutions
Best in Fresh
Fresh spaces start with Genie. Each Genie brand is uniquely designed to help ensure a fresher experience throughout your home.
Modern Design
We believe that functionality doesn’t have to compromise design. Genie products are crafted to blend seamlessly into modern homes.
Environmentally Mindful
From reducing plastic and food waste to supporting eco-conscious lifestyles, we’re dedicated to creating products that help to lessen the impact on the environment.
Simplifying Your Everyday Life
Convenient
Genie products are thoughtfully designed, with each solution requiring minimal steps to enhance freshness, save time and simplify daily tasks.
Easy to Use
We take pride in offering solutions that are intuitive and straightforward, making life simpler for everyone in the household.
Affordable
Genie Family products deliver exceptional value without compromising on quality or performance, making them accessible to everyone.
* Based on ASTM D6400 standard. Compostable if facilities exist. Depending on local regulations litter and waste might not be compostable.